The Client 💊
This health supplement brand offers science-backed products designed to support mental clarity, better sleep, and daily calm. The brand had built a loyal customer base, but their digital storefront—originally hosted on WordPress—was no longer keeping pace with their growing audience or evolving ecommerce goals.
At the time of engagement, the brand was experiencing low on-site conversion rates, limited functionality for upsells and bundling, and a clunky checkout flow that led to noticeable drop-off. While traffic to the site was steady, the path to purchase lacked the UX sophistication needed to drive strong conversion outcomes.
The Challenge 🤔
The client’s WordPress site created friction across the customer journey:
- 🧩 Fragmented tech stack made it hard to scale or test landing pages
- 🐌 Slow site speed, especially on mobile, impacting user experience and SEO
- 📉 Low conversion rate despite consistent traffic volume
- 🛒 Limited ecommerce tools to support bundles, subscriptions, or AOV-boosting tactics
- 🚫 Inflexible backend that made updates and campaign launches inefficient
ScaledOn’s Strategy 🧠
We developed a full migration strategy that prioritized speed, conversion, and CX:
🔄 Shopify Migration
- Rebuilt the website from the ground up on Shopify, leveraging a premium theme optimized for performance
- Streamlined the navigation and reduced the number of steps to checkout
- Integrated a subscription app to support recurring orders, a key growth lever for supplement brands
📦 Conversion-Focused UX & Design
- Refined PDPs (product detail pages) to include social proof, trust badges, and usage instructions
- Introduced product bundles and cross-sells directly into the cart experience
- Optimized for mobile-first design, where over 80% of traffic originated
📈 Post-Launch Optimization
Rolled out A/B tests on CTAs, pricing layouts, and upsell modules
Installed enhanced conversion tracking via Shopify and GA4
Set up Hotjar and on-site behavior tracking to identify further UX opportunities
Rolled out A/B tests on CTAs, pricing layouts, and upsell modules
What went well 🌟
✅ Shopify migration was completed without data loss or major downtime
✅ The new site launched with improved load times and a simplified path to purchase
✅ Conversion rate increased steadily within weeks of relaunch
✅ The client was able to launch new product SKUs and campaigns faster than ever
What We Learned 💡
⚠️ Initial challenges with subscription app compatibility required testing multiple tools before landing on the right fit
⚠️ Customer account migration required custom scripting to ensure a seamless login experience
These were addressed early post-launch with custom dev work and customer service comms templates to reduce confusion.
The Key Results 🙌
📈 +38% Increase in Sitewide Conversion Rate
Simplified checkout and product presentation led to a sharp uplift in CVR after the migration.
🛒 +24% Increase in Average Order Value (AOV)
New bundling options and on-site recommendations encouraged higher cart values.
📉 -29% Decrease in Checkout Drop-Off Rate
Streamlined checkout UX, especially on mobile, reduced friction and abandonment.
⚡ Faster Site Speed & Mobile Performance
Page load time improved by over 40%, contributing to lower bounce rates and improved engagement.
🔁 Increased Agility for Product & Promo Launches
With a cleaner backend and integrated marketing tools, the brand now moves faster and smarter.
By migrating to Shopify and reimagining the mobile experience, ScaledOn helped this health supplement brand turn steady traffic into real growth. With a 38% boost in conversions, a smoother checkout, and higher average order values, the brand is now better equipped to scale its ecommerce success and meet customer needs with speed and confidence.