Case Studies

SEO Case Study: How Organic SEO Brought 42K+ New Visitors

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Introduction

This case study highlights how a New Hampshire Vacation Rentals company leveraged strategic SEO improvements to achieve measurable growth in organic traffic, user engagement, and conversions. By focusing on organic visibility, optimized property listings, and local vacation content, the company successfully increased high-value traffic and drove more bookings.

1. Growth on Organic Acquisition

  • Organic Search brought in over 42,000 new users in the past 12 months, making it the second-largest acquisition channel after Direct traffic.
  • This represented a +38.6% increase year-over-year, outpacing growth in other channels such as Paid Search (+28.2%) and Referral (+24.5%).
  • Organic Search accounted for more new users than all paid channels combined, highlighting SEO as the highest-ROI channel.

Increased Organic Engagement

  • Organic-driven traffic fueled a +45.9% increase in total engagement events across the site.
  • Product-related interactions surged, with a +207% increase in “view item” events.
  • Supporting content, such as webcam views, saw a +115% increase, showing stronger interest in on-site activities.

    3. High-Value Organic Landing Pages

    Optimized content pages that performed strongly included:

    • Cabin Rentals landing page: 85,000 views (+6.7%)
    • Regional Rentals landing page: 54,000 views (+5.8%)
    • Checkout page: 4,100 views (+16.5%) – demonstrating that organic traffic is directly contributing to bookings.

    4. Retention Impact from SEO Traffic

    • Organic traffic supported long-term growth with 79,000 new users (+3.8% YoY) and 15,000 returning users (+2.0%).
    • Average engagement time per user rose +10.7%, showing stronger retention and loyalty.
    • These results prove SEO is driving not only new awareness but also customer trust and repeat visits.

    Key Takeaway

    Strategic SEO improvements to property pages and local vacation content delivered sustainable, compounding growth:

    • 42K+ organic new users (+38.6% YoY)
    • Higher engagement depth (+45.9% event interactions, +207% product views)
    • Stronger conversion signals (checkout page traffic +16.5%)
    • Improved retention & loyalty (+2% returning users, +10.7% engagement time)

    This case demonstrates how SEO can deliver measurable business impact for vacation rental companies, building a sustainable pipeline of new and repeat customers.