The Client 🌱
Our client is a home and garden supply business servicing both tradies and DIY homeowners. When they came to us in late April, their digital ecosystem was a mess—multiple GA accounts, duplicate GMB listings, broken merchant center syncs, and no reliable conversion tracking.
Industry: Home & Garden / Landscaping Supplies / eCommerce + Local Service
Where We Started 📍
The client had zero visibility into ad performance and marketing ROI. Tracking was fragmented, product feeds were failing to sync from Shopify to Google Merchant Center, and Google Ads had no meaningful conversion data. Despite a strong brand and product-market fit, they weren’t seeing the return they should have.
The Challenge 🤔
🔁 Multiple disconnected accounts (GA, GMB, GMC) creating reporting chaos
❌ No conversions tracked, making it impossible to optimise ads
🛒 Broken product feeds meant Shopping campaigns were paused
📉 Wasted spend and no attribution for what was driving sales
🧱 No real foundation for scaling any channel reliably
ScaledOn’s Strategy and Execution 🧠
We didn’t start with ads. We started with infrastructure:
🧩 Account Cleanup
- Merged duplicate Google Analytics properties
- Claimed and consolidated Google Business listings
- Rebuilt the Google Merchant Center feed to sync properly with Shopify
📲 Conversion Tracking Fixes
- Fully audited GA4 + GTM setup
- Created custom conversion events for calls, forms, email clicks, and purchases
- Validated with test data before launching any campaigns
📈 Performance Campaigns (Post-Fix)
- Launched lean, priority-based search and shopping campaigns
- Applied early exclusions and negative keywords based on product categories
- Set up priority-tiered structures to test branded vs. non-branded
What Went Well ✅
✅ The GMC feed was fixed within days, and Shopping ads began populating automatically
✅ Conversion tracking fired correctly across forms, calls, and purchases
✅ Google Ads showed immediate results:
- 383 clicks
- 59 conversions
- 15.4% conversion rate
- Cost per conversion: A$8.81
✅ Return on ad spend hit 144% in the first week of proper setup
✅ Shopify sales attributed to paid channels hit $630, with more upside ahead
The Key Results 🙌
📊 383 clicks and 59 conversions in the first full week post-fix
📈 15.4% Conversion Rate across Google Ads campaigns
📉 A$8.81 Cost per Conversion
💰 $1.7K in revenue attributed to marketing, up 476% week-over-week
🛍️ Products now visible on Google Shopping, with organic clicks +515
🚀 Proper setup enabled fast growth, even before scaling ad budgets