Marketing Solutions for Home Improvement Brands
STOP Wasted Ad Spend and Say YES to High-Intent Leads 🧰
Boost Visibility, Turn Clicks into Real Appointments, and Win on Google, Meta, Local Search, and More!
Our Partners for Home Improvement Brand Success
Home Improvement Trends:
🏡 Homeowners Are Ready to Spend
The U.S. home improvement market hit $574B in 2024 and continues to grow. But with rising expectations, homeowners now demand convenience, trust, and value at every digital touchpoint.
🌐 Digital Visibility Drives Appointments
80% of home improvement journeys start online. If you’re not visible across Google, Meta, and YouTube with accurate tracking, you’re losing high-intent traffic to better-optimized competitors.
🧱 Aging Homes = Evergreen Demand
With nearly half of U.S. homes built before 1980, remodel demand is constant. The brands that succeed align messaging with urgency and segment by project type, season, and homeowner intent.
Why Get ScaleOn to Manage Your Home Improvement Growth?
120% Boost in Booked Appointments
We delivered a 120% increase in appointment bookings through a strategic, omnichannel approach – optimizing performance across Google, Meta, Bing, and SEO. Every touchpoint was meticulously engineered to engage high-intent homeowners and convert them into booked appointments.
45% Increase in Qualified Lead Volume
Our hyper-targeted audience segmentation, structured A/B testing on creative and copy, and strategic content deployment attracted a significantly higher volume of high-intent homeowner leads.
60% Reduction in Invalid Ad Spend
With a comprehensive ad fraud audit, advanced ad tracking tactics and ongoing monitoring, we cut wasted budget by 60 percent and ensured every dollar reached real high-intent homeowners.
Common Challenges We Solve for Home Improvement Brands
Whether you’re struggling to scale, wasting budget on low-intent clicks, or not seeing ROI from your current campaigns, we solve the core performance issues that impact home improvement brands:
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Ad Fraud & Budget Waste
Click fraud and low-quality traffic drain ad dollars. Our anti-fraud tools and precise targeting eliminate waste and improve ROAS.
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Low-Quality or Unqualified Leads
Generic messaging and weak segmentation attract the wrong audience. We help you speak directly to your best-fit customer with data-driven campaigns.
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Inaccurate Conversion Tracking
Without clear attribution, you’re flying blind. We audit and optimize your GA4 and GTM setup to ensure accurate lead tracking and insights.
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Underperforming Campaign Structure
Flat or outdated ad setups stall performance. We restructure accounts based on seasonality, service category, and audience intent.
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Drop-Offs in Appointment Booking
High-traffic campaigns still fail if users don’t convert. We align landing pages, copy, and CTAs with user intent to improve conversion rates and booked appointments.
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Disconnected Channel Strategy
Many brands struggle with fragmented campaigns across platforms. We unify your paid search, social, SEO, and local campaigns into a cohesive omnichannel strategy that reinforces your message and maximizes results.
Hear From Our Clients
How ScaledOn Helped Home Improvement Brands Succeed
Read Our Inspiring Growth Stories
Work With a Digital Team That Gets Results
With over a decade of experience and a global team in the top 2% of digital marketers, ScaledOn helps home improvement brands generate more qualified leads, convert more appointments, and scale effectively across channels.