About the Client
Our client is a U.S.-based wellness brand that specializes in high-quality, family-first products designed to provide comfort and care for both parents and their children. With a growing product line rooted in natural ingredients and clean formulations, their mission is to offer safe, effective, and accessible solutions for everyday wellness.
The brand had been steadily growing its presence on Amazon, using the platform as a primary channel to reach online shoppers looking for trusted, parent-approved care.
The Challenge: A Deactivated Amazon Listing Threatens Sales and Reputation
We implemented a series of improvements in May 2025 to build a stronger and more balanced funnel:
One of the brand’s best-selling products was suddenly flagged and deactivated by Amazon due to compliance concerns. This not only disrupted sales but also placed their account health and brand reputation at risk.
Common reasons listings get flagged in this category include:
- Regulatory Compliance: Listings must meet standards set by health authorities (like the FDA).
- Misleading Claims: Amazon prohibits exaggerated or unverified health benefits.
- Restricted Ingredients: Certain compounds or formulations may not be allowed.
- Quality Control: All product listings must reflect accurate, safe, and tested details.
Faced with the daunting task of navigating Amazon’s reinstatement process, the client turned to ScaledOn for help.
The Strategy: ScaledOn’s 5-Step Action Plan for Amazon Listing Reinstatement
As part of ScaledOn’s routine daily account audits, our team detected the deactivated listing. We quickly assembled a reinstatement strategy tailored to Amazon’s strict compliance guidelines.
Here’s what we implemented:
✅ 1. Policy Compliance Review
We conducted a detailed compliance audit of the listing to pinpoint exactly where it violated Amazon’s health product policies.
✅ 2. Listing Optimization
We rewrote the product listing content to:
- Eliminate any unverified or prohibited claims
- Highlight benefits within Amazon’s compliance standards
- Maintain SEO value with refined keyword usage
✅ 3. Documentation Gathering
Our team helped the client compile key documents, including:
- Ingredient breakdowns
- Product certifications
- Safety data sheets and lab reports (where available)
✅ 4. Appeal Preparation
We drafted a compelling appeal letter, clearly outlining:
- How the product now met Amazon’s compliance requirements
- The changes made to the listing
- Supporting evidence that reinforced the product’s safety and legitimacy
✅ 5. Active Monitoring
Throughout the appeal and review process, we stayed engaged, responding promptly to Amazon’s feedback and updating the client in real time.
What Went Well and What We Adjusted
✅ Effective Messaging: Our appeal letter was approved without needing multiple revisions thanks to our clear, policy-aligned messaging.
🔄 Improved Listing Structure: We used this opportunity to further refine the product’s title, bullets, and description for better clarity and keyword visibility.
⚠️ Unexpected Hurdle: Amazon requested a second round of documentation to verify one of the product’s natural ingredients. We quickly sourced this from the client and revised our submission within 24 hours.
📊 Results: Back on the Market and Stronger Than Ever
After just a short review period, the product was successfully reinstated. Here’s what the brand achieved as a result:
🔓 Listing Reinstated
The listing was reactivated and began generating sales again, restoring momentum within days.
📈 Bounce-Back in Sales
The reinstated product saw a 28% increase in conversions within the first few weeks of being back online, outperforming its pre-suspension numbers.
🛡️ Improved Account Health
Amazon flagged the account as “compliant” following the successful resolution, restoring the brand’s seller performance metrics.
💼 Long-Term Compliance Strategy
The client now has a roadmap for future listings with documented best practices and support for maintaining compliance in sensitive product categories.
Conclusion: Navigating Compliance with Confidence
Amazon’s product categories like Functional Wellness and Alternative Remedies require strict adherence to compliance policies. One misstep can bring a listing to a halt. But with the right support, sellers can turn potential crises into opportunities for growth.
ScaledOn’s expert Amazon strategy helped this brand not only regain their listing but also improve their positioning and performance on the platform.
Need help getting your listing reinstated or preventing a suspension before it happens?
Let’s talk. ScaledOn is here to help you stay compliant, stay visible, and stay selling. 🚀