The Client 🏠
The client is a leader in home improvement services, relied heavily on their website for lead generation. Their landing pages played a crucial role in converting visitors into potential customers, but some key product categories experienced high bounce rates.
The Challenge 🤔
Visitors were leaving the site without engaging, particularly on pages related to high-value services like roofing and doors. The client needed a strategy to capture these potential customers before they exited, ensuring they were given a final opportunity to convert.
ScaledOn’s Strategy and Execution 🧠
To solve the issue, we implemented an Exit-Intent Pop-Up to Capture Leads.
- Implemented an exit-intent pop-up strategy on high-traffic landing pages.
- Designed pop-ups to create urgency and offer compelling incentives.
- Conducted A/B testing to refine messaging, design, and call-to-action (CTA).
- Analyzed results across different product categories to optimize future strategies.
What Went Well ✅
The initial rollout of the exit-intent pop-up yielded strong results in the roofing and doors categories, where conversion rates increased significantly. However, performance in the windows and siding categories was less impactful, suggesting that not all product types benefited equally from this approach.
What We Learned 💡
- High-Performing Categories: Roofing and doors saw a noticeable lift in conversions after implementing the exit pop-up.
- Lower Impact Areas: Windows and siding had less success, indicating that these audiences may require a different engagement strategy.
- Refinement through A/B Testing: Further testing was recommended to adjust messaging, design, and CTA strategies for different categories.
- Personalization for Better Results: Suggestions for future improvements included tailoring offers to returning visitors and adjusting triggers based on user behavior (e.g., time spent on page, scroll depth).
The pop-ups were deployed on high-traffic landing pages across roofing, doors, windows, and siding, ensuring the strategy was tested across multiple product categories.
The Key Results 🙌
📈 Higher conversion rates in roofing and doors, demonstrating the effectiveness of exit-intent pop-ups for these high-value categories.
📈 Improved engagement, providing users with a final opportunity to act before exiting.
📈 Actionable insights that informed future strategies, including additional personalization and testing of alternative engagement methods.
By leveraging exit-intent technology, ScaledOn successfully helped the client capture potential leads that would have otherwise been lost, refining the strategy to drive even greater performance in the future.