Reading Time: 4 minutesThe marketing landscape is shifting, and for ecommerce brands, the writing is on the wall—third-party cookies are disappearing. Google’s phaseout of third-party cookies and increasing privacy regulations, such as GDPR and CCPA, are making it harder for marketers to track users and deliver targeted advertising.
Reading Time: 4 minutesIf you’ve been struggling to make your product photos stand out online, Google just dropped a game-changing tool that you need to know about. Say hello to Product Studio—a new feature within Google Business Profiles that lets you edit and enhance your product images directly inside your listings.
Reading Time: 3 minutesGoogle’s core updates aim to refine search results, improve relevance, and ensure users get the best experience possible. So, what does this mean for your SEO strategy? Let’s break it down.
Reading Time: 4 minutesIf you’ve been keeping an eye on your Google rankings this year, you’ve probably noticed things are a little… unpredictable. 🤯 In fact, SEO experts are reporting that Google ranking volatility has jumped by 26% in 2024, leaving businesses and marketers scratching their heads.
Reading Time: 11 minutesGoogle has just announced a new update, with planned implementation in September 2024. For now, Google is looking to improve the quality of results by taking into account content that is genuinely quality content over content that is made just to perform well in search engines.
Reading Time: 3 minutesWe’re here to remind you of an important milestone on the horizon: Google Analytics will cease providing access to Universal Analytics (UA) data in July 2024.
Reading Time: 10 minutesGet the scoop on how ScaledOn combines human expertise and cutting-edge technology to create content that ranks and engages.
Reading Time: 4 minutesDiscover the latest updates in Google’s Search Quality Raters Guidelines. Check our expert strategies for dominating search rankings.
Reading Time: 5 minutesBoost your website’s traffic with the perfect combo of advertising and SEO. Learn how they complement each other in our expert guide.
Reading Time: 3 minutesMaximize your digital marketing strategy with an SEO calendar. Learn the basics and start planning for 2023 success!
Reading Time: 3 minutesLocal SEO is the process of optimizing a business’s online presence to increase its visibility for geographically-related searches. This is especially important for small and medium businesses that rely on customers in their local area to drive revenue.
Reading Time: 6 minutesAre you looking to improve your Schema Markups? Find out what is a Schema Markup and how it affects eCommerce SEO.
Reading Time: 3 minutesThis article will discuss everything you need to know about the new analytics property. Read on to discover how to use it to your advantage.
Reading Time: 3 minutesEver since it was established in 1998, Google search has been constantly evolving. The company is always working on new ways to make its search engine more accurate and user-friendly, particularly through artificial intelligence (AI) and machine learning.
Reading Time: 4 minutesDiscover what Google’s new Search Essentials are all about and how you can turn them into actionable strategies.
Reading Time: 6 minutesLearn what elements to include and how to optimize your page to provide relevant information to visitors & search engines. Get our downloadable template!
Reading Time: 3 minutesInvesting in SEO can save your business thousands in paid ads. Learn why SEO is highly effective, even if results may take longer to materialize.
Reading Time: 4 minutesAs the summer ends and the holiday season slowly approaches, you may start to wonder what is the best way to prepare your website and SEO strategy. Special dates like Halloween, Thanksgiving, or even Christmas are only a few months away – although building snowmen may seem ages away right now!
Reading Time: 5 minutesGoogle announced last week that, as of August 22, a new core update will begin rolling out. The algorithm change has been aptly named the “helpful content update”, and Google has said it will be one of the largest in recent years.
