Dollars continue moving to digital channels:
How should we then allocate our limited 2020 media budget? Ask these three questions:
- Where do your customers spend their time?
- On which digital/social/video platforms can you maximize your CPM’s to get more frequency as it takes more impressions to get your message across in today's hyper connected environment?
- What old assumptions do I want to test this quarter? Maybe it is YouTube, LinkedIn, or Waze won’t/don’t work for my brand. Test it. As we find clients are often surprised with the results.
The media world continues to change quickly and testing your assumptions is how we stay ahead in 2020.