Online Advertising Increases Ecommerce Sales 73%

Beauty, Case Study | 5 Mins Read

Beauty Skin Care
CASE STUDY

Online Advertising Increases Ecommerce Sales 73%

THE CLIENT

Health and Beauty Skincare Brand

INDUSTRY

Beauty / Skin Care
  • 73%

    INCREASE IN SALES

Objective

Launch E-commerce Sales of Health & Beauty Product.

Insights

Our client wanted to start selling a health & beauty skincare item directly to consumers. Skincare products are a high consideration purchase. Campaigns had to be targeted to the client’s core demographic - teenage fans of a well known music celebrity.

Strategy

The client wanted to increase conversions for their target demographic, while testing new potential buyers in the market. Ultimately, the client is looking for continuity buyers in addition to one-time gift givers. Some of the means to execute the strategy included: 

  • Brand
    • Target celebrity and pop culture fan demographic 
  • Non-Brand 
    • Draft off other skincare product lines
    • Use celebrity endorsement to increase awareness
    • Targeted display ads
  • Offer testing
    • Free shipping
    • Free gifts
  • Seasonal creatives testing
    • Christmas
    • Valentine’s Day
    • Easter
  • Promotional/social testing
    • Target traffic from product founder’s appearance on Good Morning America
    • Test new PPC strategies based on founder’s social media calendar
  • Retargeting
    • Rotating messages to increase sense of urgency

Results

A 73% increase in sales for the same ad budget.
Ecommerce Skin Care Product Sales

Sharing is caring


Alec Newcomb Avatar

Would you like to talk to our Beauty & Skin Care industry expert?

CONTACT US TO GET STARTED