2021 Pet Industry eCommerce Growth Survey

Survey | 6 Mins Read


2021 Pet Industry eCommerce Growth Survey


Outpacing growth


  • 86%


About the survey

Pet parents are expected to spend an additional $10 billion on their pets this year. That’s on top of the $100 billion they already spend. We wanted to know who is outpacing Pet eCommerce growth by 30% or more, and how they’re doing it.

We asked 3 simple questions

  1. Did you grow your eCommerce sales by 30% or more in the last 12 months?
  2. Are you using Amazon as a media channel?
  3. Are you enrolled in any affiliate or performance-based marketing programs?

62% Grew more than 30%!

Pet Survey Chart Image

Growth Lessons

62.5% of the 500 Pet eCommerce site owners we attempted to talk with reported, “Yes, we are growing 30% or more.”

Pet eCommerce business owners executing a multi-channel digital marketing strategy coupled with smart media-driven testing, are outpacing growth. In other words, they have a plan and a commitment to testing and iterating.

Where Pet eCommerce site owners that are not keeping up with 30%+ growth have a difficult time articulating why they aren’t seeing the growth they are expecting. These conversations are often “uncomfortable”.

We discovered a winning combination for 2021. A blueprint that works, but only when you know exactly where you are on the growth spectrum and what you need to test next.

Are you:

  1. Just getting started?
  2. Struggling to keep pace with growth?
  3. Positioned to outpace and dominate in the category?

In conclusion, knowing exactly where you are on the growth spectrum is the key to unlocking the winning media blueprint and testing strategy toward outpacing Pet eCommerce Sales Growth in the back half of 2021 and into 2022.


Need help with unlocking your winning combination and a blueprint designed specifically for you and your team?

The blueprint begins with a 70 point Free eCommerce Review. Gain valuable insight with no commitments.

Use what you learn and begin executing immediately, help elevate your internal team with new ideas they’re unaware of, and some insights into how well your existing agency stacks up.

Ready for your growth blueprint?

Yes, I want my blueprint!

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Shawn Sease

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