bfcm 2025 a marathon not a sprint

BFCM 2025: A Marathon, Not a Sprint

Reading Time: 4 minutesAmazon’s BFCM 2025 ran 12 days—the longest ever. Sellers who paced budgets saw up to 98% YoY growth. Learn why December 8-20 is your biggest opportunity.

coastal landscapes

From Zero to ~8% Revenue Contribution: Early Email Wins for a Landscape Supply Retailer

Reading Time: 3 minutesIn just 30 days, a regional landscape supply retailer proved email could be a high-ROI channel. With seasonal promos, abandoned cart flows, and strong deliverability practices, email contributed ~8% of total revenue and helped double overall sales (+101%) compared to the prior month — outperforming or matching both global and Australia-specific benchmarks.