35 Best Emojis for Holiday Campaigns 🎁
Reading Time: 3 minutesStrategic emoji usage can improve CTR, boost engagement, and increase holiday revenue. Learn which 35 emojis drive the best performance in Q4 campaigns.
BFCM 2025: A Marathon, Not a Sprint
Reading Time: 4 minutesAmazon’s BFCM 2025 ran 12 days—the longest ever. Sellers who paced budgets saw up to 98% YoY growth. Learn why December 8-20 is your biggest opportunity.
Returns, VoC, and Alexa+: What Actually Matters This Week
Reading Time: 3 minutesAmazon shipped three updates this week: FBA Partial Refunds, VoC with return-rate signals, and Alexa+ hardware. Here’s what to do, what to skip, and why.
Making Your Brand AI-Ready: The Strategic Role of Structured Data in Search
Reading Time: 5 minutesAI platforms like ChatGPT and SGE prioritize machine-readable context over keywords. Structured data is no longer optional—it’s how brands stay visible in AI search.
What is Answer Engine Optimization (AEO) and Why It Matters for Your Brand
Reading Time: 4 minutesGoogle’s AI Overviews now appear in 80% of searches, cutting organic CTR by 18-30%. AEO ensures your brand shows up in AI answers, not just traditional rankings.
Generative Engine Optimization (GEO): The Next Wave of SEO
Reading Time: 5 minutesBy 2026, 25% of searches will bypass Google for AI platforms like ChatGPT and Perplexity. GEO ensures your brand gets cited in AI-generated answers. Here’s how.
From Zero to ~8% Revenue Contribution: Early Email Wins for a Landscape Supply Retailer
Reading Time: 3 minutesIn just 30 days, a regional landscape supply retailer proved email could be a high-ROI channel. With seasonal promos, abandoned cart flows, and strong deliverability practices, email contributed ~8% of total revenue and helped double overall sales (+101%) compared to the prior month — outperforming or matching both global and Australia-specific benchmarks.
Amazon Lens Live: How AI Is Reshaping Visual Shopping
Reading Time: 3 minutesShoppers now scan instead of search. Amazon Lens Live uses AI to match products visually. If your listings aren’t optimized for visual search, you’re losing.
SEO Isn’t Dead: Why Traditional SEO Powers AEO and GEO
Reading Time: 3 minutesSEO isn’t dead—it’s evolving. Traditional SEO powers AEO and GEO, the fastest-growing areas of AI search. Without SEO, AI engines can’t surface your content.
Why Your Amazon Ads Are Disappearing From Product Pages
Reading Time: 3 minutesSponsored Product ads are showing up less on Amazon PDPs, especially in grocery and health. Here’s why impressions dropped—and how to adapt without panicking.
What is EEAT and Why It Matters for SEO (Traditional and AI-Driven)
Reading Time: 5 minutesE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is now critical for both Google rankings and AI-generated answers. How to build credibility that wins.
Amazon Revises Variation Theme Removal Policy
Reading Time: 2 minutesAmazon scaled back its variation theme removal policy after seller feedback. Only themes with zero sales in 12 months will be removed. What you need to do now.
AI and the Future of SEO Jobs: What Will Change, What Will Stay Human
Reading Time: 3 minutesAI is transforming SEO jobs, but human experts remain essential. The most successful pros will use AI as a strategic partner—not a replacement. Here’s what’s changing.
This Is What Separates AI-Smart Agencies from SEO Dinosaurs
Reading Time: 4 minutesAI is already transforming SEO—but not every agency is keeping up. While some fear or hide from it, smart agencies are embracing AI with transparency, strategy, and human expertise. At ScaledOn, we don’t fear AI—we partner with it.
Reevaluating the Role of Backlinks in 2025: Insights from Recent Studies
Reading Time: 5 minutesBacklinks have long been the bedrock of SEO success.
For years, SEOs treated backlinks like votes of confidence—more links meant more authority, and more authority meant higher rankings.
But as we step further into 2025, that narrative is changing.
Search engines are getting smarter. Google’s algorithms are evolving beyond raw link counts. And the rise of AI-generated content, topical authority models, and user behavior signals is reshaping how Google defines “trust.”
So, the question we must ask: Are backlinks still as powerful as they once were?
How AI Is Changing Local SEO Forever
Reading Time: 5 minutesSearch engines have gotten smarter. Your customers have, too. And now, artificial intelligence (AI) is transforming how local SEO works from the ground up. From automation and personalization to predictive analytics and real-time insights, AI is giving marketers a new toolkit—and a major competitive edge.
Navigating Google’s AI Overviews: Strategies to Maintain Organic Visibility
Reading Time: 5 minutesSearch as we know it is changing—fast.
If you’ve noticed a sudden drop in your click-through rates (CTR), you’re not alone. Google’s AI Overviews, which now appear at the top of many search results, are transforming how users interact with content—and who gets the clicks.
A recent analysis found that CTR for top-ranking organic listings has dropped by an average of 34.5% in queries showing AI Overviews. That’s a seismic shift for brands relying on organic traffic.
In this post, we’ll break down what AI Overviews are, how they impact visibility, and most importantly—how to adapt your SEO strategy to thrive in this new landscape.
The Rise of Generative Engine Optimization (GEO): Preparing for AI-Driven Search
Reading Time: 5 minutesSearch is evolving—fast. As AI-generated content begins to dominate the top of search results pages, marketers, SEOs, and content strategists are facing a critical new challenge: how do you optimize for generative engines rather than traditional blue links?
Welcome to the new frontier of digital visibility: Generative Engine Optimization (GEO).
Is Your Institution Missing Out? Unlock the Power of Localized Keywords
Reading Time: 4 minutesIn the digital age, where every institution is vying for visibility online, how does your college or university stack up? If you’ve been struggling to rank for high-competition keywords or facing challenges with local SEO, it’s time to consider the game-changer: localized keywords.
6 Website Mistakes That Are Killing Your College’s SEO (And How to Fix Them)
Reading Time: 4 minutesIs your college website holding back your online potential? Our checklist, “6 Website Mistakes That Are Killing Your College’s SEO (And How to Fix Them),” dives into common pitfalls like outdated design, technical issues, and missed local SEO opportunities. Packed with actionable tips for a comprehensive education website audit, this guide will help you master college website optimization and attract more students while improving your search rankings. Don’t let simple mistakes hinder your success\u2014start optimizing today!