Navigating Google’s AI Overviews: Strategies to Maintain Organic Visibility
Reading Time: 5 minutesSearch as we know it is changing—fast.
If you’ve noticed a sudden drop in your click-through rates (CTR), you’re not alone. Google’s AI Overviews, which now appear at the top of many search results, are transforming how users interact with content—and who gets the clicks.
A recent analysis found that CTR for top-ranking organic listings has dropped by an average of 34.5% in queries showing AI Overviews. That’s a seismic shift for brands relying on organic traffic.
In this post, we’ll break down what AI Overviews are, how they impact visibility, and most importantly—how to adapt your SEO strategy to thrive in this new landscape.