Prime Day Didn’t Hit? You’ve Got One More Shot
Reading Time: 4 minutesYour Black Friday Comeback Starts Now!
Returns, VoC, and Alexa+: What Actually Matters This Week
Reading Time: 3 minutesAmazon shipped three updates this week: FBA Partial Refunds, VoC with return-rate signals, and Alexa+ hardware. Here’s what to do, what to skip, and why.
Making Your Brand AI-Ready: The Strategic Role of Structured Data in Search
Reading Time: 5 minutesAI platforms like ChatGPT and SGE prioritize machine-readable context over keywords. Structured data is no longer optional—it’s how brands stay visible in AI search.
👀ChatGPT is Replacing the Funnel. Here’s How to Win Q4 Anyway.
Reading Time: 4 minutesOur Thanksgiving gift: 3 high-impact videos for the price of 1, to start your 2026 stronger.
What is Answer Engine Optimization (AEO) and Why It Matters for Your Brand
Reading Time: 4 minutesGoogle’s AI Overviews now appear in 80% of searches, cutting organic CTR by 18-30%. AEO ensures your brand shows up in AI answers, not just traditional rankings.
Generative Engine Optimization (GEO): The Next Wave of SEO
Reading Time: 5 minutesBy 2026, 25% of searches will bypass Google for AI platforms like ChatGPT and Perplexity. GEO ensures your brand gets cited in AI-generated answers. Here’s how.
Amazon Lens Live: How AI Is Reshaping Visual Shopping
Reading Time: 3 minutesShoppers now scan instead of search. Amazon Lens Live uses AI to match products visually. If your listings aren’t optimized for visual search, you’re losing.
SEO Isn’t Dead: Why Traditional SEO Powers AEO and GEO
Reading Time: 3 minutesSEO isn’t dead—it’s evolving. Traditional SEO powers AEO and GEO, the fastest-growing areas of AI search. Without SEO, AI engines can’t surface your content.
Why Your Amazon Ads Are Disappearing From Product Pages
Reading Time: 3 minutesSponsored Product ads are showing up less on Amazon PDPs, especially in grocery and health. Here’s why impressions dropped—and how to adapt without panicking.
What is EEAT and Why It Matters for SEO (Traditional and AI-Driven)
Reading Time: 5 minutesE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is now critical for both Google rankings and AI-generated answers. How to build credibility that wins.
The Secret to Building Remote Teams That Actually Work
Reading Time: 4 minutesThis edition isn’t about marketing, it’s about people.
Amazon Revises Variation Theme Removal Policy
Reading Time: 2 minutesAmazon scaled back its variation theme removal policy after seller feedback. Only themes with zero sales in 12 months will be removed. What you need to do now.
Updates You Can’t Ignore This Week
Reading Time: 3 minutesWeekly exclusive agency intel, strategies, news, and practical plays for smarter scaling.
Q4 Lock-In: How to Finish Strong When It Matters Most
Reading Time: 4 minutesMarketing On The Inside
AI and the Future of SEO Jobs: What Will Change, What Will Stay Human
Reading Time: 3 minutesAI is transforming SEO jobs, but human experts remain essential. The most successful pros will use AI as a strategic partner—not a replacement. Here’s what’s changing.
The AI approach that actually works: Inside our 6-month experiment
Reading Time: 4 minutesMarketing On The Inside
The AI Revolution Just Hit Your Bottom Line (And I’ve Got the Data to Prove It)
Reading Time: 4 minutes
The Sellers Who Won Prime Day Did This Differently…
Reading Time: 4 minutesThis edition isn’t about marketing, it’s about people.