Reading Time: 4 minutesGoogle’s AI Overviews now appear in 80% of searches, cutting organic CTR by 18-30%. AEO ensures your brand shows up in AI answers, not just traditional rankings.
Reading Time: 5 minutesBy 2026, 25% of searches will bypass Google for AI platforms like ChatGPT and Perplexity. GEO ensures your brand gets cited in AI-generated answers. Here’s how.
Reading Time: 3 minutesShoppers now scan instead of search. Amazon Lens Live uses AI to match products visually. If your listings aren’t optimized for visual search, you’re losing.
Reading Time: 3 minutesSEO isn’t dead—it’s evolving. Traditional SEO powers AEO and GEO, the fastest-growing areas of AI search. Without SEO, AI engines can’t surface your content.
Reading Time: 3 minutesSponsored Product ads are showing up less on Amazon PDPs, especially in grocery and health. Here’s why impressions dropped—and how to adapt without panicking.
Reading Time: 5 minutesE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is now critical for both Google rankings and AI-generated answers. How to build credibility that wins.
Reading Time: 4 minutesThis edition isn’t about marketing, it’s about people.
Reading Time: 2 minutesAmazon scaled back its variation theme removal policy after seller feedback. Only themes with zero sales in 12 months will be removed. What you need to do now.
Reading Time: 3 minutesWeekly exclusive agency intel, strategies, news, and practical plays for smarter scaling.
Reading Time: 4 minutesMarketing On The Inside
Reading Time: 3 minutesAI is transforming SEO jobs, but human experts remain essential. The most successful pros will use AI as a strategic partner—not a replacement. Here’s what’s changing.
Reading Time: 4 minutesMarketing On The Inside
Reading Time: 4 minutes
Reading Time: 4 minutesThis edition isn’t about marketing, it’s about people.
Reading Time: 4 minutesAI is already transforming SEO—but not every agency is keeping up. While some fear or hide from it, smart agencies are embracing AI with transparency, strategy, and human expertise. At ScaledOn, we don’t fear AI—we partner with it.
Reading Time: 5 minutesBacklinks have long been the bedrock of SEO success.
For years, SEOs treated backlinks like votes of confidence—more links meant more authority, and more authority meant higher rankings.
But as we step further into 2025, that narrative is changing.
Search engines are getting smarter. Google’s algorithms are evolving beyond raw link counts. And the rise of AI-generated content, topical authority models, and user behavior signals is reshaping how Google defines “trust.”
So, the question we must ask: Are backlinks still as powerful as they once were?
Reading Time: 5 minutesSearch engines have gotten smarter. Your customers have, too. And now, artificial intelligence (AI) is transforming how local SEO works from the ground up. From automation and personalization to predictive analytics and real-time insights, AI is giving marketers a new toolkit—and a major competitive edge.
Reading Time: 5 minutesMarketing On The Inside
