Returns, VoC, and Alexa+: What Actually Matters This Week
Reading Time: 3 minutesAmazon shipped three updates this week: FBA Partial Refunds, VoC with return-rate signals, and Alexa+ hardware. Here’s what to do, what to skip, and why.
From Zero to ~8% Revenue Contribution: Early Email Wins for a Landscape Supply Retailer
Reading Time: 3 minutesIn just 30 days, a regional landscape supply retailer proved email could be a high-ROI channel. With seasonal promos, abandoned cart flows, and strong deliverability practices, email contributed ~8% of total revenue and helped double overall sales (+101%) compared to the prior month — outperforming or matching both global and Australia-specific benchmarks.
Amazon Lens Live: How AI Is Reshaping Visual Shopping
Reading Time: 3 minutesShoppers now scan instead of search. Amazon Lens Live uses AI to match products visually. If your listings aren’t optimized for visual search, you’re losing.
Pinterest’s Stock Surge: The Start of a Major Ad Disruption?
Reading Time: 2 minutesMeta and Google face AI uncertainty and rising CPCs. Pinterest’s Performance+ suite offers brands lower competition, predictable costs, and high-intent users.
Meta Ads Site Links: 7 Great Tips to Improve Your Sales
Reading Time: 9 minutesIf you think your ex-Facebook Ads, now Meta Ads, are simply not reaching your expectations, find the tips to go the extra mile.
Google Marketing Live 2024: AI is the Main Character of Marketing Automation
Reading Time: 2 minutesFrom streamlined ad creation to intelligent ad placement, Google is putting powerful AI tools in the hands of marketers to reach their target audiences more effectively.
Navigating Marketing in a Cookie-less World
Reading Time: 3 minutesThird-party cookies are being phased out. Learn how you can still reach your customers while respecting their privacy and delivering results.
It’s Almost Goodbye: Universal Analytics Data Access Ends in July 2024
Reading Time: 3 minutesWe’re here to remind you of an important milestone on the horizon: Google Analytics will cease providing access to Universal Analytics (UA) data in July 2024.
How to Get Your Ads Out of the Facebook Learning Phase: Avoid Frustrations with ScaledOn’s LAL Audiences Strategy
Reading Time: 8 minutesAre you tired of your Facebook Ads getting stuck in the learning phase? Fear not, as we’re here to share our expertise on how to bypass this issue and give your ads the boost they need.
What are Dynamic Search Ads? A Comprehensive Guide to DSAs, Benefits, and Best Practices
Reading Time: 9 minutesDynamic Search Ads (DSA) have emerged as a valuable tool for advertisers. In this guide, we will delve into the benefits of using DSAs.
Retargeting vs. Remarketing: Strategies, Best Practices, and Tools for Digital Marketing Success
Reading Time: 6 minutesKnow the key differences between retargeting and remarketing. Learn how to use them to your advantage, significantly boost your online presence and drive conversions.
How to Optimize Paid Media Campaigns for Summer
Reading Time: 8 minutesBoost sales with mobile ads, ad schedules, fresh creatives, and more. Dive in and learn how to maximize your visibility and engagement this summer!
How Can PPC and SEO Help Each Other?
Reading Time: 5 minutesBoost your website’s traffic with the perfect combo of advertising and SEO. Learn how they complement each other in our expert guide.
PPC Trends To Follow in 2023
Reading Time: 4 minutesStaying updated with the latest digital advertising trends is crucial for maximizing ROI. Read more to find out about the latest PPC Trends.
The SEM and Paid Social Marriage
Reading Time: 3 minutesLearn how to boost your ROI by integrating SEM and paid social strategies. Discover the benefits & best practices for combining these powerful marketing tools.
10 Ways to Cut Costs and Boost Leads in Google Ads
Reading Time: 8 minutesCurious as to why your costs are too high on Google Ads? We have a few tips on what to do when this happens and how to efficiently boost your leads and cut your losses. Let’s dive right into it!
YouTube Video Ads: How To Increase Your Reach
Reading Time: 3 minutesIncrease your reach with powerful YouTube video advertising strategies. Discover the best ways to target your audience and make an impact in less time.
Why You Should Test Performance Max Campaigns
Reading Time: 5 minutesGoogle introduced Performance Max campaigns in 2021 with the goal of helping you optimize your budget and simplify the process of managing Google Ads. Keep reading to learn how you should be using Performance Max campaigns.
Why Videos Are Crucial To Your E-Commerce Strategy in 2022
Reading Time: 4 minutes82% of global internet traffic is forecasted to come from videos by the end of 2022. Learn why video is the future of e-commerce.
Make Your Holiday Ad Campaigns Shine
Reading Time: 4 minutesFrom Google to Amazon ads and from emails to social media, there are tons of ways to reach your target audience this holiday season.